Elizabeth Arden 2002 Brand Initiatives To Revisit Red Door Salon Image
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden has targeted its namesake color cosmetics and fragrance brand for new advertising initiatives and product innovation in 2002, CEO Scott Beattie told analysts during a conference call Dec. 5
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"New" Arden business generated sales of approximately $890 mil. for fiscal 2000 (ended Oct. 31), FFI announces after completing planned acquisition of Elizabeth Arden and Elizabeth Taylor cosmetics and fragrances from Unilever Jan. 23. FFI changed its name to Elizabeth Arden Jan. 24 to capitalize on the name recognition of its largest brand. NASDAQ listing is RDEN effective Jan. 25, firm says. The sale was announced Oct. 31 (1"The Rose Sheet" Nov. 6, 2000, p. 4). Company will continue to build strong presence internationally, particularly in Asian markets, CEO Scott Beattie says, noting the firm is selecting a distributor in Japan. International headquarters will be based in Geneva. Combined company will employ 1,300
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