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Comme des Garcons Readies 3 Fragrance Launches

This article was originally published in The Rose Sheet

Executive Summary

Comme des Garcons Parfums is planning a trio of fragrance launches including Comme des Garcons 3 and the five-SKU, limited-distribution Series 3: Incense collection, according to General Director Adrian Joffe

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Puig acquires fragrance license

Comme des Garcons fragrance distribution will expand in top-tier retail stores such as Saks Fifth Avenue and Neiman Marcus under direction of Puig, USA President and General Manager, North America Beauty Kathy Cullin says. Puig, which announced agreement with the fashion house Sept. 13, said expansion will begin by the end of 2003. Comme des Garcons, which currently markets 25 scents, including Comme des Garcons, Comme des Garcons 2, Series 1: Leaves andSeries 2: Red, said it generated $2 mil. in sales in 2001 and expects $2.6 mil. this year (1"The Rose Sheet" April 29, 2002, p. 8)...

Puig acquires fragrance license

Comme des Garcons fragrance distribution will expand in top-tier retail stores such as Saks Fifth Avenue and Neiman Marcus under direction of Puig, USA President and General Manager, North America Beauty Kathy Cullin says. Puig, which announced agreement with the fashion house Sept. 13, said expansion will begin by the end of 2003. Comme des Garcons, which currently markets 25 scents, including Comme des Garcons, Comme des Garcons 2, Series 1: Leaves andSeries 2: Red, said it generated $2 mil. in sales in 2001 and expects $2.6 mil. this year (1"The Rose Sheet" April 29, 2002, p. 8)...

Comme des Garcons Sees Red With Series 2 Fragrance

Comme des Garcons Series 2: Red fragrance collection includes five new scents each inspired by the color red. The follow-up to Series 1: Leaves, which launched in limited distribution last February, Series 2: Red will bow domestically in March.

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