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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

YSL fragrance: Ad campaigns created by Tom Ford will emphasize Yves Saint Laurent fragrances as icons with a "single, arresting image, capitalizing on the name of the fragrance" and their "architecture," YSL Parfums says. Ads will highlight sensuality and mystery of Opium, romance of Paris d'Yves Saint Laurent and masculinity of Kouros. Separately, Kouros Eau d'Ete limited-edition fragrance bows in June as lighter version of original Kouros scent, which debuted in 1981, firm says. Housed in a translucent, ice-blue bottle, 3.3 oz. fragrance will cost $40 at YSL counters nationwide...

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Marketing In Brief

Paco Rabanne sales: Sell-in of Ultraviolet Man scent is double Puig's original plan, USA President and General Manager, North America Beauty Kathy Cullin reports. First-year sales of Ultraviolet Man at retail expected to be $5 mil.-$7 mil., exec adds. Launching now in Macy's East, fragrance is slated to roll out to 600 doors including Sephora, Dillard's and Burdines (1"The Rose Sheet" Nov. 18, 2002, p. 6). Carolina Herrera Carolina women's fragrance, Chic for men scent planned for later in the year. Launches also are planned for Prada, Commes des Garçons...

Marketing In Brief

Paco Rabanne sales: Sell-in of Ultraviolet Man scent is double Puig's original plan, USA President and General Manager, North America Beauty Kathy Cullin reports. First-year sales of Ultraviolet Man at retail expected to be $5 mil.-$7 mil., exec adds. Launching now in Macy's East, fragrance is slated to roll out to 600 doors including Sephora, Dillard's and Burdines (1"The Rose Sheet" Nov. 18, 2002, p. 6). Carolina Herrera Carolina women's fragrance, Chic for men scent planned for later in the year. Launches also are planned for Prada, Commes des Garçons...

Redken hair care lines containing Interbond technology to premier in late summer.

REDKEN INTERBOND CONDITIONING TECHNOLOGY SPURS SLEW OF HAIR CARE PRODUCTS, totaling 13 new or reformulated Red-ken offerings categorized in four hair regimen lines. Color Extend for color-treated hair and Extreme for damaged hair will debut in salons nationwide in August, along with Interbond formulations of Climatress for dry hair and Glypro+ for fine hair. Print ads for the Color Extend line will break in September books, to be followed by separate print campaigns for the other Interbond products.
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