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Elizabeth Arden Sales Jump 14% In Q1 On Strength Of Mass, Mid-Tier

This article was originally published in The Rose Sheet

Executive Summary

Strong sales growth in the mass and mid-tier retail sectors drove Elizabeth Arden's sales up 14% to $140.3 mil. in the first quarter (ended April 27), Chief Operations Officer Paul West announced during an analyst call June 5

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Elizabeth Arden: Aromatherapy version of Elizabeth Arden Sunflowers fragrance will debut soon in widescale mass market distribution, according to firm. Line, which marks firm's first translation of prestige scent into mass market version, has been sold exclusively in Walgreens for about two years. Eighteen-SKU range includes body mist, body lotion and bath/shower gel in three scent ranges costing $2.95-$6.95 for sets. Strong sales in the mass- and mid-tier segments drove firm's business up 14% to $140.3 mil. in Q1 (1"The Rose Sheet" June 10, 2002, p. 9)...

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