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Crest Rejuvenating Effects Brings Beauty Positioning To Oral Care

This article was originally published in The Rose Sheet

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Executive Summary

Procter & Gamble's new multi-benefit dentifrice, Crest Rejuvenating Effects, will specifically target women with a beauty positioning inspired by the firm's Olay Total Effects anti-aging skin care line, according to the company

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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