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Lancôme marketing

This article was originally published in The Rose Sheet

Executive Summary

Toria Garrett to VP-marketing for fragrance, sun and body, L'Oréal division announces. Exec will oversee U.S. marketing and advertising development for brand's sun and body products, as well as fragrances, including Miracle, Miracle for Men and Trésor, firm says. Garrett joined L'Oréal in 1995, working most recently as assistant VP of treatment marketing. Elana Drell-Szyfer will succeed Garrett, overseeing marketing and advertising initiatives for Lancôme's skin care products including Renergie, Vinefit, Primordiale and Absolue. She most recently worked as assistant VP of marketing for fragrance, sun and body after joining L'Oréal in 1993...

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