NACDS In Brief
This article was originally published in The Rose Sheet
Blistex: Clear Advance lip protectant/sunscreen, targeted to men ages 18-45, contains SPF 30 and Clear Microshield, an ingredient that provides long-lasting effects, Brooke, Ill. firm says during National Association of Chain Drug Store Marketplace Conference June 15-18. Shipping in July, the balm will retail for $1.59-$1.99. Launch will be backed with print and TV ads breaking in November, according to Blistex. Stridex also will receive ad support with TV, print ad campaign slated to break in July for youth-targeted Day & Night acne fighting regimen, which debuted in March...
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Tom's of Maine toothpaste: Natural Anti-Plaque Tartar Control Plus Whitening Liquid Toothpaste with mouthwash and Natural Liquid Toothpaste for Children were presented at the National Association of Chain Drug Stores Marketplace meeting in San Diego June 7-10. Anti-Plaque toothpaste offers "better delivery" of therapeutic ingredients than regular pastes and is expected to attract electric toothbrush users, Kennebunk, Maine company says. Formula contains zinc citrate to prevent tartar and will come in spearmint and peppermint flavors, firm notes. Children's product, developed for kids under three years old, is formulated with silica to gently clean teeth, and does not contain fluoride, triclosan or saccharin, according to the company. Items will ship in August and will retail for about $3.99 apiece...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
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