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P&G licensing agreement

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble signs licensing agreement with Panasonic to develop hair dryers under the Pantene Pro-V name, the two firms announce July 15. Hair dryers, which will be sold in North America, will serve as complement to Pantene's shampoos, conditioners and styling aids, P&G says. Panasonic will use the agreement to strengthen its efforts to reach women 18-34, Secaucus, N.J. company says...



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