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Teen fragrance stats

This article was originally published in The Rose Sheet

Executive Summary

Teens ages of 13-17 shop for fragrance in mass retailers over department stores, according to NPD BeautyTrends Teen 2002 FragranceTrack Study, which surveyed 2,000 teen boys and 2,000 teen girls. Sixty five percent of teen boys and 60% of teen girls shop for fragrances at mass market stores, report shows. Specialty stores, where 46% of teenage girls shop, are the second most frequent fragrance shopping channel for teen girls, NPD says. Comparatively, only 21% of teenage girls and 20% of teen boys shop for fragrances in department stores, the report notes. Additionally, only 1% of girls and 2% of boys are influenced to purchase a fragrance due to celebrity endorsement...



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