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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Dial: Two-year partnership signed with Anheuser-Busch Adventure Parks to distribute Dial Complete Foaming Hand Wash in guest and employee hand wash stations in eight adventure parks, including SeaWorld and Bush Gardens, Dial announces Aug. 14. Deal, which represents significant sampling opportunity to parks' 20 mil. annual visitors, also will include a joint national promotion each year. Promotions kick off this month with family vacation sweepstakes, which will be advertised through national newspaper inserts. Three liquid Dial Décor pump bottles featuring SeaWorld will launch in near term...

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