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Aloette TV sales

This article was originally published in The Rose Sheet

Executive Summary

Beauty direct-seller is looking to expand business into home-shopping market by signing an agreement with a home shopping network in the U.S., Exec VP and Chief Operating Officer Robertt Baker says. Exec is newly appointed to the post to oversee Aloette's TV and retail business development. Baker also is interested in expanding business into brick-and-mortar retail doors. Baker joins Aloette from the Home Shopping Network, where he worked as operating VP of merchandising. TV business ultimately could account for 15% of cosmetic firm's sales, while retail could account for 20%, exec says. Products currently are sold in U.S. through 40 retail ranchises, which are expected to generate $30 mil. this year, exec adds...
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