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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Helena Rubinstein: Velvet Pulse lipstick bowing now in Bergdorf Goodman, Saks Fifth Avenue, E6 Apothecary (Boston), Fred Segal Essentials and the Helena Rubinstein Beauty Gallery in New York, L'Oreal division announces. Lipstick contains "three technological advances to capture light and produce a deeper, more intense color with a smooth, velvet finish," firm says. Available in nine shades and four color families, lipstick costs $21.50. HR also expanding Collagenist collection with Eye Zoom, a formula said to give skin an instant plumping effect and minimize lines around the eyes. Eye Zoom ($50 for .52 oz.) will be available in October...

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