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P&G aligns with WNBA

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble and the Women's National Basketball Association have entered into a multi-year marketing partnership for promoting seven P&G brands targeted to women, including Secret, Head & Shoulders and Herbal Essences. Partnership will include advertising, cross-promotional activities and specific WNBA team sponsorships, P&G says. P&G will have a "major presence" on national WNBA telecasts on ABC, ESPN2, Oxygen and NBA TV through advertising and in-game enhancements, the company adds. In addition, WNBA players will make appearances on behalf of certain P&G brands, and the WNBA will be featured in P&G national consumer promotions through the duration of the partnership...



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