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Arden signs deal with Gant

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden subsidiary Elizabeth Arden International signs licensing agreement with Gant to manufacture and distribute fragrances and associated products under the apparel manufacturer's name, company says. First line of fragrance products will debut in fall 2004 targeted to men, according to firm. Collection will represent "significant addition" to Arden International's portfolio, firm states. Fragrances will be distributed in department stores and perfumeries, as well as in Gant's 154 freestanding stores worldwide, company adds...



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