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NACDS In Brief

This article was originally published in The Rose Sheet

Executive Summary

Tom's of Maine toothpaste: Natural Anti-Plaque Tartar Control Plus Whitening Liquid Toothpaste with mouthwash and Natural Liquid Toothpaste for Children were presented at the National Association of Chain Drug Stores Marketplace meeting in San Diego June 7-10. Anti-Plaque toothpaste offers "better delivery" of therapeutic ingredients than regular pastes and is expected to attract electric toothbrush users, Kennebunk, Maine company says. Formula contains zinc citrate to prevent tartar and will come in spearmint and peppermint flavors, firm notes. Children's product, developed for kids under three years old, is formulated with silica to gently clean teeth, and does not contain fluoride, triclosan or saccharin, according to the company. Items will ship in August and will retail for about $3.99 apiece...
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