Coty/Lycra deal
This article was originally published in The Rose Sheet
Executive Summary
Agreement between Coty and Dupont Textiles & Interiors will give Coty exclusive rights to incorporate qualities of DTI's Lycra brand into its broad portfolio of beauty products, firms announce June 16. While terms of the deal are yet to be finalized, the agreement "capitalizes on the far-reaching consumer base of DTI and Coty's well known global brands" while expanding the global equity of DTI outside the textiles industry, firms say...
Agreement between Coty and Dupont Textiles & Interiors will give Coty exclusive rights to incorporate qualities of DTI's Lycra brand into its broad portfolio of beauty products, firms announce June 16. While terms of the deal are yet to be finalized, the agreement "capitalizes on the far-reaching consumer base of DTI and Coty's well known global brands" while expanding the global equity of DTI outside the textiles industry, firms say.... |