Beiersdorf/Senetek collaboration
This article was originally published in The Rose Sheet
Executive Summary
Nivea skin care marketer Beiersdorf and Kinetin technology manufacturer Senetek form research agreement allowing Beiersdorf to conduct laboratory and in vivo evaluations of various skin care compounds owned by Senetek, two firms announce June 25. At the conclusion of each evaluation, Beiersdorf will have opportunity to enter licensing agreements to use the compound in its own products in global markets, while Senetek will maintain the right to license the compounds in markets not tapped by Beiersdorf, companies say. Beiersdorf's research and development programs in skin care are focused on protecting the skin from photodamage and treating skin aging, company adds. Senetek's Kinetin anti-aging technology also is used by Revlon and The Body Shop...