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NPD licensing deal

This article was originally published in The Rose Sheet

Executive Summary

Licensing agreement with international fragrance expert Michael Edwards will enable NPD Beauty to use Edwards' copyright-protected fragrance system to provide clients data on consumer preference and the general olfactive trends, the NPD Group announces June 18. The technology classifies prestige fragrances according to a palette of 12 fragrance families, including citrus, green, water, floral and Oriental, company says. NPD clients will be able to assess which fragrance families are gaining market share, estimate performance based on scent type and track competitive performance, firm adds...
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