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This article was originally published in The Rose Sheet

Executive Summary

Chinese prestige cosmetics brand Yue-Sai may be a candidate for expansion into other regions, L'Oréal Chairman and CEO Lindsay Owens-Jones tells shareholders during April 29 general annual meeting. L'Oréal purchased Yue-Sai in February to expand its presence in Asia (1"The Rose Sheet" Feb. 2, 2004, p. 4). Firm also will introduce Garnier hair care in China this year by associating the brand with Mininurse skin care, a Chinese mass market line acquired in December. Exec singles out Cacharel Amor Amor fragrance, Biotherm cosmetics and Garnier Fructis hair care as successful 2003 launches in the U.S. L'Oréal anticipates profit before tax will increase 10% in 2004, Owen-Jones says...

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Marketing In Brief

Cacharel: Amor Amor ancillaries feature a "sparkling, fruity, floral" blend targeted to women "looking to incite passion, exude confidence and feel alive with love," according to L'Oréal division. Shower gel and body lotion feature top notes of pink grapefruit, blood orange, sweet mandarin and black currant, while the heart comprises apricot, red rose, jasmine melati flower and lily of the valley. Scent dries down to white musk, cedarwood, sandalwood, tonka bean, vanilla and ambergris accords. Bowing in department stores next month, shower gel retails for $29.50, while body lotion costs $34. Cacharel Amor Amor launched in 2003 (1"The Rose Sheet" May 3, 2004, In Brief)...

L’Oréal Yue-Sai Buy Strengthens Firm’s Position In Asia

L'Oréal is furthering efforts to build its presence in the Far East with the purchase of Chinese prestige beauty brand Yue-Sai

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