Hair Care In Brief
This article was originally published in The Rose Sheet
Executive Summary
Bumble and bumble: Crème de Coco shampoo and conditioner will bow in September, Estee Lauder division announces. Formulas contain coconut to condition and murumuru to restore shine and provide flexibility and softness, firm claims. Other ingredients include milk thistle to protect hair from free radicals and mallow, which has "high concentrations of antioxidants and creates a moisture-rich, protective barrier with soothing properties," B&b says. The shampoo will cost $7 and $19 for 2 oz. and 8 oz. sizes, respectively, while the conditioner will come in 2 oz. and 8 oz. bottles for $8 and $20...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says