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Capitol Hill Fragrance Day

This article was originally published in The Rose Sheet

Executive Summary

The Cosmetic, Toiletry and Fragrance Association hosted "Fragrance Day" for Congressional Members and staff on Capitol Hill June 1, showcasing the "scientific, technological and physiological elements involved in creating fragrances," association reports. CTFA partnered with Firmenich and the Fragrance Foundation's Sense of Smell Institute to "educate members and staff about fragrance development, using visual exhibits and interactive displays. Estee Lauder Pleasures and Ralph Lauren Romance were among fragrances displayed during the event. CTFA President Pam Bailey has stressed the importance of Congressional outreach (1"The Rose Sheet" Jan. 16, 2006, p. 4)...

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