In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Jergens Refreshes Portfolio With New Products, Reformulations

This article was originally published in The Rose Sheet

Executive Summary

Jergens is introducing a new moisturizer collection, reformulating three lotions and repackaging its entire lineup as part of a brand transformation initiative, the Kao Brands division announces

You may also be interested in...



Marketing In Brief

Jergens: Kao Brands division will extend natural glow self tanning skin care collection to include FACE Daily Moisturizer, "a lightweight, oil-free moisturizer that delivers the optimum amount of naturally glowing color to even out skin tone and gradually gives faces a subtle, luminous glow," firm announces. "Specially developed for delicate facial skin, Jergens natural glow FACE Daily Moisturizer hydrates complexions without clogging pores; its gently balanced formula allows wearers to slowly develop a sun-kissed glow without ever having to worry about streaks or blotches," company claims. Product is formulated with DHA and erythrulose and will come in Fair, Medium and Medium/Tan shades. FACE Daily Moisturizer will launch in mass market doors in March, retailing for $5.99 in a 2.5 oz. tube. Natural Glow Daily Moisturizer for body hit shelves in March 2005 (1"The Rose Sheet" Dec. 20, 2004, Marketing in Brief)...

Energizer Grows Personal Care With Acquisition Of Leading Sun-Care Brands

Energizer Holdings will gain Banana Boat and Hawaiian Tropic - the No. 2- and No. 4-selling sun- care brands, respectively - through its $1.9 billion purchase of Playtex Products, the companies announce July 12

Physicians Formula Continues To Solve Real, Perceived Problems Into 2008

Physicians Formula, which has found success distinguishing itself as a "problem/solution brand" since its inception, plans to remain competitive in 2008 and beyond with a three-pronged plan of attack, according to CEO Ingrid Jackel
UsernamePublicRestriction

Register

RS013998

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel