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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Mary Kay: Affection fragrance for women is targeted to "the woman who is full of confidence, radiance and values her friends, family and relationships," according to Mary Kay. Launching in September, scent is positioned as a "luxurious modern oriental chypre with sparkling energy, warmth, femininity and a touch of romance," company says. Juice contains notes of amber wood, white peony, Chinese osmanthus and pink peppercorn, and is housed in an exclusive-design glass bottle and romantic floral-pattern box. Affection will cost $50. Affection Gift Set, launching in December, includes a silver-colored solid compact fragrance with red velvet carrying pouch, along with shower gel and body lotion. Set will retail for $55...



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