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Arden

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden has acquired the fragrance brand licenses and certain assets of Toronto, Canada-based firm Riviera Concepts, Arden announces July 5. Under the terms of the agreement, Arden acquired the Alfred Sung brand portfolio,which includes SUNG Alfred Sung, SHI Alfred Sung and JEWEL Alfred Sung, the designer fragrance brands of Nanette Lepore, Cynthia Rowley, Lulu Guinness and Bob Mackie, as well as HUMMER Fragrance for Men under a licensing agreement with General Motors Corporation. In addition, Elizabeth Arden also purchased the rights to the Badgley Mischka fragrance line, which will debut in North America this fall (1"The Rose Sheet" March 13, 2006, p. 10). Going forward, Arden will focus on "building these brands on a more global basis," the firm says. Riviera Concepts notes Arden offers the licenses a "tremendous opportunity" for growth. "Each brand will benefit from their global infrastructure, sales, marketing and distribution capabilities," firm adds. The fragrances are sold in department stores in the U.S. and Canada including Bloomingdale's, Macy's and Lord & Taylor...
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