Physicians Formula Product Packaging Touts Clinical Benefits
This article was originally published in The Rose Sheet
Executive Summary
Physicians Formula is promoting an increase of active ingredients in formulas with redesigned product packaging that reveals the results of clinical studies and "before and after" pictures, the company said
You may also be interested in...
Physicians Formula Highlights Clinical Data Behind First National Skin-Care Line
As it enters the crowded skin-care market, Physicians Formula is counting on clinical trial results and efficacious ingredients highlighted on product packaging to distinguish its line from the competition.
Physicians Formula Highlights Clinical Data Behind First National Skin-Care Line
As it enters the crowded skin-care market, Physicians Formula is counting on clinical trial results and efficacious ingredients highlighted on product packaging to distinguish its line from the competition.
Physicians Formula Continues To Solve Real, Perceived Problems Into 2008
Physicians Formula, which has found success distinguishing itself as a "problem/solution brand" since its inception, plans to remain competitive in 2008 and beyond with a three-pronged plan of attack, according to CEO Ingrid Jackel