Smackers Hair, Skin Care Target Tweens With Sweet Positioning
This article was originally published in The Rose Sheet
Executive Summary
Bonne Bell is expanding the Smackers lip care brand into new categories with the introduction of a branded hair and body care line and a Smackers Starburst hair care range, the company said
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Marketing In Brief
Bonne Bell: Smackers lip products, shipping in January, feature packaging and flavors reminiscent of Starburst candy, Bonne Bell says. Lip gloss ($1.95) is housed in a square stick that looks like the candy and comes in fruit flavors such as Tropical Punch and Kiwi Banana. Smackers Juicy Liquid Lip Gloss ($2.95) and Flavorful Lip Moisture ($3.50) will bow in scents such as Mango Melon and Peaches & Cream. Skittles-inspired products will ship to food, drug and mass doors in February, Bonne Bell adds. Company will promote the launches with print ads breaking in April issues of teen and youth-based publications to attract teenage consumers, firm says. Separately, Added Extras is introducing lip balms based on Sour Patch Kids candy this month and currently is shipping Mike and Ike-inspired lip products. Items are bowing in Claire's stores nationwide with retail prices starting at $1.99...
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