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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Estee Lauder division will celebrate its cosmetics sponsorship of the 7 Annual Latin Grammy Awards with in-store beauty events scheduled to begin in October and run through Nov. 4, company announces. Additionally, firm will launch a limited edition shade of Colour Surge Butter Shine Lipstick in Coqueta, a peachy-gold shade for any skin tone, which will be available in select markets in the U.S. and Puerto Rico, Clinique says. The music award ceremony, to be held Nov. 2 in New York City, marks the third year Clinique has partnered with The Latin Recording Academy, firm notes. "The Hispanic market is very important to Clinique and we will continue to create superior skin care and makeup products that appeal to women of all ethnicities from around the world," firm notes...

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