In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


P&G sells Sure

This article was originally published in The Rose Sheet

Executive Summary

Innovative Brands has completed the acquisition of the Sure antiperspirant and deodorant brand from Procter & Gamble, the division of Najafi Companies reports Sept. 26. "We will focus investments to increase awareness, create excitement, and build successful marketing relationships for this brand," the firm says, noting the range "can appeal to both the male and female segments of the market because of its quality performance attributes and simple fragrances." The acquisition is in line with the company's strategy of purchasing consumer brands that no longer fit the strategic direction of larger corporations. In July, Innovative Brands acquired Pert hair care brand from P&G (1"The Rose Sheet" July 17, 2006, In Brief)...

Related Content




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts