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Natural Products Expo East In Brief

This article was originally published in The Rose Sheet

Executive Summary

Nature's Baby: Creamy Diaper Cream ($11.95 for 4 oz.) is the first in the 14-SKU collection to be reformulated and relaunched as organic. The company unveiled the product during the Natural Products Expo East tradeshow in Baltimore Oct. 4-7. The cream is available now, with the remainder of the line relaunching within the year. The accessibility of organic ingredients inspired the reformulation, firm notes. Separately, Nature's Baby is launching PU All Purpose Deodorizer in Lovely Lavender scent for $11.95, as well as two new travel packs in Vanilla Tangerine and Lovely Lavender, costing $15.95...

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