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StriVectin in France

This article was originally published in The Rose Sheet

Executive Summary

Anti-wrinkle cream StriVectin-SD was rated the "best, most effective" anti-wrinkle face cream in a poll of 264 French women, according to France's leading consumer magazine, 60 Millions De Consommateur, Klein-Becker says. The women, who ranged in age from 30-70, chose StriVectin over 11 "famous formulations" by Dior,Chanel,ROC,L'Oréal, Lancôme and other high-end products, most of which are made in France, company says. Klein-Becker notes it was surprised by the results since French women are "extremely skeptical about products from America." StriVectin launched in Paris in August 2004 in the Sephora flagship store located on the Champs-Elysées...

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