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Clinique UK ads

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder's Clinique division should not repeat an unsupported magazine advertising claim for Clinique Repairwear, the British Advertising Standards Authority concludes in a case reported on its Web site Oct. 11. The claim in question, "Enables skin to steer hearty cells to the base of a wrinkle and triggers skin's own natural collagen production," was not supported by studies submitted by Clinique, ASA concludes after hiring an independent expert to evaluate the research. "The expert questioned the implication that a topical product could suppress the local immune cells and either turn on collagen production, or increase it," the industry watchdog group says. Separately in the review, Clinique was able to support the ad claim "Creates a visible reduction in the appearance of wrinkles..".



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