Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Janson Beckett: Cosmeceuticals company is offering its three top-selling peptide-based topical treatments in one packaged set as part of a 30-day "repair and rejuvenate" system, firm says. Launching now, the High Performance Anti-Aging regimen features custom sizes of AlphaDerm CE, OkuSil and AH3 Facial Skin Prep. Each product is formulated with 10% argireline, a "powerful peptide" that diminishes muscle movements in order to help reduce fine lines on the brow, sides of eyes and lips, under-eye puffiness, sagging skin and loss of elasticity, Janson Beckett adds. Priced at $79.95, the collection allows "skin care enthusiasts to experience top quality anti-aging formulations without experiencing price shock," firm notes...
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Marketing In Brief
Kinerase: Clear Skin Moisture Light will launch in August to "provide the ultimate in acne-fighting ability," firm says. The moisturizer combines technologically advanced ingredients such as Avocutine, which is clinically proven to reduce sebum production, with 0.1%Kinetin to "improve skin's texture and reduce the appearance of lines and wrinkles, resulting in clear, naturally matte, refreshed skin." The product also contains AC.NET to fight against hyperseborrhoea, hyperkertosis, inflammation and the proliferation of bacteria - the four parameters responsible in the acne process - and the Poly-Pore delivery system "to extend the release of salicylic acid, resulting in reduced irritation, while providing sebum control and shine reduction," Kinerase says. The moisturizer will retail for $75 at Nordstrom, Sephora and upscale spas; the brand also will be available online at 1www.kinerase.com...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program