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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Janson Beckett: Cosmeceuticals company is offering its three top-selling peptide-based topical treatments in one packaged set as part of a 30-day "repair and rejuvenate" system, firm says. Launching now, the High Performance Anti-Aging regimen features custom sizes of AlphaDerm CE, OkuSil and AH3 Facial Skin Prep. Each product is formulated with 10% argireline, a "powerful peptide" that diminishes muscle movements in order to help reduce fine lines on the brow, sides of eyes and lips, under-eye puffiness, sagging skin and loss of elasticity, Janson Beckett adds. Priced at $79.95, the collection allows "skin care enthusiasts to experience top quality anti-aging formulations without experiencing price shock," firm notes...

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