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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

MAC Mineralized: Two new mineral foundations offer "a flawless, natural, glistening complexion" for summer, Estee Lauder brand says. Available now, Mineralized Satinfinish SPF 15 provides medium coverage while protecting skin. The long-wearing, fluid formula is enriched with polysaccarides, vitamins A, C and E as well as beet root extract and yeast extract to regulate moisture, condition skin and give it an energized appearance, firm claims. The foundation is available in 18 shades and retails for $24.50. Mineralized Skinfinish is a "luxurious, light" powder containing minerals and talc along with vitamins and jojoba oil, Lauder says. The formula is molded onto terracotta tiles and baked for 24 hours rather than pressed like most foundations. The powder is available in six shades for $24.50 each...
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