In Vivo is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Pro Volleyballers Board Banana Boat

This article was originally published in The Rose Sheet

Executive Summary

AVP names Banana Boat the official suncare of the 2007 AVP Tour, the nation's premier professional beach volleyball tour, company says. As a sponsor of the AVP, Banana Boat will host the amateur "King of the Court" volleyball tournament, to be held at nine tour events. The brand, which offers a Sport formulation, is the "perfect partner" for beach volleyball, according to Jean Fufidio, VP of marketing for Banana Boat Suncare. "The AVP is synonymous with the sun and the sand, which is precisely why it's such a unique, fun sport," AVP CEO and Commissioner Leonard Armato said. "Therefore, it only seems natural that the best sunscreen on the beach - Banana Boat - would partner with the AVP to heighten the already fan-friendly experience any AVP event provides"...



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts