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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Nude Skincare: UK-based brand is slated to launch in the U.S. this fall. Touted as "biocompatible," line incorporates pre- and probiotics to "strengthen the skin's natural biology to reduce premature aging, inflammation and dehydration"; peptides, phytoactives and bioactives to "target the causes and signs of aging"; antioxidants to guard against environmental damage; and "beautiful ingredients such as cupuacu, manketti, baobab and avellana [to] provide essential fatty acids, nutrition and hydration." Fifteen products make up the line - Hydrating Water, three cleansers, three moisturizers, six treatments (including two masks, Advanced Smoothing Complex and Replenishing Night Oil), and two body items (Smoothing Body Refiner and Hibiscus Monoi). Products - which range in price in the UK from £8 to £54 - are devoid of parabens, sulphates, PEGs and other "potentially harmful" ingredients and do not compromise the skin's acid mantle, which defends against external damage and "provides the perfect environment for microflora, the skin's good bacteria, to naturally moisturize and hydrate the skin," firm says...



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