Selective Beauty to distribute Usher, Juicy Couture
This article was originally published in The Rose Sheet
Executive Summary
Liz Claiborne Cosmetics' Usher and Juicy Couture scents will be distributed through Selective Beauty's European network, French company announces Oct. 9. Selective Beauty will handle the launch of the Usher fragrance in the UK and Ireland beginning in 2008 and facilitate expansion of the Juicy Couture fragrance to Germany, Austria and the Netherlands this month, then France and Italy in early 2008. "We believe we can duplicate the incredible success the brands generated in the U.S. thanks to our partnerships with European retailers who share our philosophy and ambition for success," Benoît Pfister, managing director for Selective Beauty's distribution division, states...
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