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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Redken for Men: Invigorating System - a collection of three formulas to strengthen hair and stimulate the scalp - will be available in salons beginning in January, according to recent release. The items contain peppermint and mint and supplementary notes of rosemary, musk, eucalyptus, geranium and citrus. Mint Clean invigorating shampoo eliminates dirt and buildup and contains proteins and provitamins to strengthen hair, firm says. The next step, Cool Finish invigorating conditioner, moisturizes and fortifies hair, leaving it manageable and shiny. "For a final burst of energy," Chill Blast daily antidandruff leave-in treatment contains pyrithione zinc to alleviate dandruff symptoms and a "macro soother" to relieve itchiness. Items will retail from $10.95 to $13.95

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