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New Products In Brief

This article was originally published in The Rose Sheet

Executive Summary

Merz Pharmaceuticals: Firm launches Mederma Cream + SPF 30, a cream version of its scar-reducing product that offers the same efficacy as the original for softening, smoothing and reducing the appearance of scars but also guards against UV rays, which can discolor scars, according to Jan. 3 announcement. "In nationwide discussions with consumers who are affected by scars, we identified an unmet need in the marketplace for a better scar-management product which offers the sun protection that consumers expect," Mederma Product Manager Javier Pérez says. Item will be available in food, drug and mass doors beginning in spring 2008; prices will range from $30.50 for the 50-gram size to $18.50 for 20 grams



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