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Lavera launches U.S. test program

This article was originally published in The Rose Sheet

Executive Summary

German naturals firm Lavera will launch its products in six Harmon stores in New Jersey and two Bed Bath & Beyond stores in New York beginning in the spring under a deal announced Jan. 7. Harmon, a key health and beauty retailer in the Atlantic Northeast region, is a subsidiary of housewares store Bed Bath & Beyond. "Harmon is a very progressive company. It has built its success and reputation on providing the best, price-competitive choices for its customers, and we believe that inclusion of our organic and natural skin-care products will be particularly well appreciated by their customers," says Ulrike Jacob-Dewor, CEO of Lavera North America. Lavera holds 27% market share in general health and beauty products in Europe. Its offerings currently are sold in the U.S. and Canada in Whole Foods, Wegmans, Rexall and Pharma Plus doors, as well as independent natural products stores...



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