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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Too Faced Cosmetics/FUZE Beverages: Available now in the new year - "in time to keep everyone's New Year's diet resolutions" - Too Faced FUZE Slenderize Guilt Free Gloss offers "delectable shine with zero remorse," as "application of this long-lasting, high-shine formula will actually help suppress one's appetite," according to Jan. 9 release. Launching from Too Faced Cosmetics and FUZE Beverages - whose "infuzed" drinks "with real health benefits and antioxidants without high fructose corn syrup, preservatives or aspartame" have become a celebrity favorite, the firms say - the lip gloss contains chromium to maximize the amount of energy received from food, the energy-boosting amino acid L-carnitine, and Super Citrimax to help maintain a normal appetite and increase energy in healthy individuals. The product retails for $18.50 at Sephora stores and



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