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Borba introduces new Web site

This article was originally published in The Rose Sheet

Executive Summary

Skin care and neutraceutical firm Borba announces the launch of an interactive Web site. The site's interactive features allows for the creation of the Borba VIP Insider network, where loyal customers can create personal profiles, post skin-care advice and interact with other users on blogs and discussion boards. The site also allows users to stay "never more than one click away" from purchasing a Borba product due to a revamped online catalogue and improved search function. The site also links Borba fans' social networking sites such as MySpace.com, Facebook.com and LiveVideo.com. The effort "completes the re-launch of the Borba brand, leading the way to synergize all of our distribution channels," founder Scott-Vincent Borba says in the release...
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