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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Maybelline New York: L'Oréal brand introduces five new cosmetic products for January. Volume XL Seduction lip color, available in 10 shades, plumps lips up to 30%, company says. Define-A-Lash Volume Mascara "delivers voluptuously thick lashes with zero clumps" with every application thanks to a weightless, cream formula and a brush that hugs each lash to provide precise spacing between them, according to Maybelline. For long wear, the brand also is introducing Define-A-Lash Lengthening Waterproof Mascara, which combines an "ultra-lengthening" formula with waterproof protection. Also for the eyes, the Define-A-Brow Pencil is a "micro-precise" brow pencil that "produces natural-looking, smear-free results every time." Define-A-Brow Gel helps keep brows looking defined with a clear setting gel. Items are available now in mass doors for $5.99 to $8.99...



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