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Pure & Natural for eco-fashion

This article was originally published in The Rose Sheet

Executive Summary

Naturals-inspired personal care brand Pure & Natural will sponsor Future Fashion, an eco-friendly runway show, in anticipation of its February launch in mass doors, the brand announces Jan. 25. The show on Jan. 31 kicks off New York Fashion Week with a display of creations by top-shelf designers including Burberry, Derek Lam, Diane Von Furstenberg, Versace, Michael Kors, and others. Future Fashion is "geared toward raising awareness about the need to use sustainable materials in the fashion industry," Pure & Natural says. Brand offers "eco-conscious" body wash, liquid hand soap and bar soap, all formulated with natural ingredients and packaged in recycled materials (1"The Rose Sheet" Oct. 1, 2007, In Brief)...

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