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Beiersdorf divests Bode

This article was originally published in The Rose Sheet

Executive Summary

German personal-care firm Beiersdorf has sold its affiliate Bode Chemie to Paul Hartmann AG for an undisclosed sum, firm says Oct. 20. Bode Chemie, one of "Europe's leading specialists for disinfection, hygiene and skin protection," generated about $93.3 mil. in sales in 2007, Beiersdorf says. Divestiture is in line with firm's strategy to focus on its skin- and beauty-care offerings and "increas[e] its orientation on the growing cosmetics market." Beiersdorf's Thomas-B. Quaas, chairman of the executive board, states: "Beiersdorf can create good prospects for its affiliate by selling it to Hartmann while systematically pursuing its own successful course in the international growth markets for skin and beauty care." Bode Chemie pickup will allow Hartmann to expand its hygiene products range into the infection prevention market



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