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Covergirl "Clean Makeup for Clean Water"

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble unit celebrates the "millions of loyal Clean makeup users" with one-time $500,000 contribution to Children's Safe Drinking Water program. Donation will supply 50 million liters of clean water to children in need around the globe via low-cost PUR packet technology, which purifies even heavily contaminated water. Covergirl also pledges to provide one week of clean drinking water to a child in need for every video entry it receives in online contest asking consumers "how you give back to make the world a better place and why this makes you beautiful, inside and out." Participants have chance to win a humanitarian trip to Africa to help P&G advance its Clean Makeup for Clean Water mission



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