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Aveeno sponsors Sundance suite

This article was originally published in The Rose Sheet

Executive Summary

Johnson & Johnson's Aveeno brand welcomes attendees of the Sundance Film Festival in Park City, Utah, with its sponsorship of the official hospitality suite. Festival-goers can "escape from the harsh, dry mountain climate" by visiting the pop-up salon and oxygen bar and sampling items from Aveeno's recently launched Nourish + Style and Nourish + Shine hair-care collections as well as its Positively Nourishing body lotions and washes. The festival runs Jan. 21-31



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