In Vivo is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Helen Of Troy Making Moves Across Brands To ‘Stabilize’ Personal Care

This article was originally published in The Rose Sheet

Executive Summary

Firm launches new SKUs under its Pert Plus, Brut, Sure and Infusium23 brands as it seeks to stabilize its personal-care business, which has experienced declines for three consecutive quarters in fiscal 2015. Longer-term innovations and improvements in the firm’s struggling appliances segment should help return the division to growth, leadership suggests.


Related Content




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts