Arden Scoops Up Christina Aguilera License From P&G
This article was originally published in The Rose Sheet
Executive Summary
Previously intended for Coty under its merger deal with P&G, the Christina Aguilera fragrance license increases Elizabeth Arden's exposure to the vagaries of the celebrity-scent market, but could offer a boost to its European business. The firm reported growing sales in the third quarter, excluding currency effects, as its turnaround progresses.
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