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Truth Decay? ASA Examines Brush Maker’s Dentist-Recommended Claims

This article was originally published in The Rose Sheet

Executive Summary

A preference poll of 46 dentists – used to support Wisdom Toothbrushes’ claim “Recommended by 100% of dental professionals” – was central to a dispute between oral-care rivals adjudicated by the UK’s Advertising Standards Authority, which published its decision in the matter June 29.

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