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Weight Loss Claims Fall Flat But Marketer's Advertising Still Stands

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Executive Summary

Council of Better Business Bureaus' investigative arm tells Truderma studies of separate ingredients do not support claims for an entire product and also advised the firm that the scant evidence it submitted from reports on bona fide clinical trials were poor matches even to support claims for separate ingredients and the remainder of its evidence – summaries of studies – was worthless.

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